Introduction
Setup Time: 20 minutes
Search Engine Optimization has taken a massive hit in 2025. Through all the E-E-A-T, helpful content, and spam updates, the Semrush SEO guide discussed in this article will help you improve SEO on your website. Lets get Started!
Keyword Research
Keyword Magic Tool
The Keyword Magic Tool is part of the Semrush Keyword Research on the dashboard. The idea is to brainstorm a few main keywords related to the topic you want to create content about.
For example i have used wordpress themes and would like to write a blog post. Some potential keywords could be “wordpress templates,” “wordpress web design,” or “best wordpress themes.”
Also one of the best things about Semrush is that you can use it to get ideas for how to build the content on your website.
The SEMrush Keyword Magic Tool also offers a lot of handy filters such as Questions, this is my favourite tool for SEMrush.
You can filter by question type to find keywords people are actively searching for to give you an idea for your next content creation and you can exclude certain words (like “free”) if you’re focusing on paid content.
This is a powerful asset for anyone who wants to improve their search engine rankings and drive more organic traffic.
Research your Competitors
Domain Overview
One of the best tools provided by Semrush is the domain overview to compare domains. Once you go there, you can decide to add up to four competitors and choose whether you want to compare the main URL, page, post or product, subdomain or subfolder.
Get insights on what you are currently doing well or view what your competitors are doing to see where you can improve. As seen in the screenshot above, i chose “wordpress.com” now SEMrush provided me with an easy-to-read data and graphs on organic search traffic, paid search traffic, backlinks, and display advertising.
Keyword Overview
The Keyword Overview tool gives you a chance to analyse a given keyword for a number of metrics: volume per country, keyword variations, questions related to the keyword (I find this a very interesting tool for my next content), keyword strategy, and more.
Now, you can analyse pages that rank highly for your company or contents main keywords, so you can find supporting keywords to pursue.
SERP Analysis
Now for the fun part, when you find the important keyword you are looking for, click on each link in the “SERP Analysis” section below. This will pull up all the keywords the page is ranking for. These can be keywords related to your input or a target for a big keyword or longer keywords for other articles.
Now, you should have added 3 A records as shown above, all with the same IP Address and TTL, only change for each A Record is the Host/Name.
Website Audit
Semrush’s Site Audit feature is one of the best ways to get an estimate of your website’s health by providing you with a score and methods to fix your website.
This feature is categorized by a list of problems that explains in which areas your website SEO can improve. Once you fix the issues in the list, you will enhance your website’s SEO efficiency.
The technical aspect of SEO is extremely important. That’s why it’s a good idea to keep track of your website’s health, fix errors, this audit tool is great for helping you do just that.
It might seem overwhelming at first but if you take them one by one and set a time aside to amend these fixes, your website will have a major improvement for search engines and users.
Conclusion
At first glance, SEMrush seems very complicated but once you see the tools they offer such as what i have mentioned in this article, i understand how SEMrush can improve SEO on any website now.
If you’d like to give it a try, you can start out with a free trial. Click the button below. (Affiliate Link)
